Shopping Season Will Change this Year

The pandemic didn’t only destroy the health of the people, it also brought every country’s economy to its knees. During the first months of the year, the pandemic painted a grim picture of the future. However, because of our resilience and the people’s cooperative action, we may see the light at the end of the tunnel after all. Businesses started to open, quarantine restrictions have been slightly relaxed. But with health and safety protocols in place, going back to the previous way of life that people are accustomed to pre-pandemic is not happening soon. It is because of the restrictions that people found a way to still do what they love to do, like dining and shopping. Only, this time, ordering food or buying the latest gadgets are done online. According to Statista, the online retails sales value dramatically rose to 99.31B GBP (in 2020 so far) from 76.04B GBP in 2019. Similar data on the increase in online purchases are seen around the world. So while holiday shopping will not be canceled this year, the way people shop will definitely change. Most people will be shopping online for their Christmas gifts. This is the very reason why most brick and mortar business and even big brands are beefing up their online presence. As a result, businesses will spend more on digital advertising. It is obvious that brands had to put their marketing budget into where the audiences are and most of them are on their phones browsing social media, websites, and watching online videos.

Some retailers have also brought their products on Amazon. For obvious reasons, it is the largest e-commerce platform in the UK and the US. For some, this is the easiest path to bringing your product online since you do not have to build a website. However, with the millions of products being sold on this platform, not to mention the thousands of brand pages and competitors vying for audience attention, it is obvious that selling on the platform requires some form of digital marketing strategy. For big brands, an in-house digital marketing division has already been established. Unfortunately, for brick and mortar businesses that are yet to learn navigating online selling, it is going to be a very steep climb. Learning about the details of digital marketing can be overwhelming and it will eat up your time which could have been spent on improving the product. With the holiday seasons just around the corner, such businesses are on the brink of losing out in the biggest online shopping frenzy of the year. While one can learn digital marketing, having someone to work with you and help you navigate through the optimization process of Amazon, will save time. While it is good to go through the learning curve, it is also imperative to save time and start earning profits immediately and not to let the opportunity go by. There is a way for you to speed up the learning curve and immediately implement campaigns to increase your products’ visibility on Amazon. This is by hiring the services of expert amazon consultants. Amazon consultants are trained to optimizing your product page on Amazon to make sure that your product is seen by most of your target audience over that of your competitors. Page optimization, as well as other strategies, are employed to make sure that your product gets the maximum visibility. Amazon consultants are well-versed in the seller’s guidelines provided by Amazon. Knowing is half the battle when selling on Amazon and conforming to the guidelines will help you gain more product visibility without being rejected or penalized by Amazon. So, if you are still struggling to get visibility for your products on Amazon and wouldn’t want to miss the opportunity on the last and biggest online shopping season of the year, hiring an Amazon consultant would be your best and quickest option to get that all-important audience attention and of course profit.